Companies behind the Best Social Media Campaigns of 2021 placed their efforts in reaching new users, engaging them in conversation, and boosting brand awareness in the process.
Netflix and Mental Health
One of the best social media campaigns of 2021 came from Netflix. The streaming service launched Wanna Talk About It?, a weekly series held on Instagram Live. Viewers were presented with an opportunity to speak about their mental health with experts from the National Alliance on Mental Illness (NAMI), Mental Health America, The Trevor Project, and more. Actors also contributed, including Ross Butler, Aisha Boe, Caleb McLaughlin, and Lana Condor.
IHOP’s Rivalry with Burger King
One of the more entertaining campaigns social media presented in 2021 was the beef between IHOP and Burger King. It had centered on IHOP changing its name briefly to IHOb. The pancake house then asked its followers to guess what the “b” stood for. After revealing the b stands for “burgers” restaurant chains such as Burger King, Wendy’s, and Chili’s all weighed in on Twitter. You can read more about this campaign by going to USAToday.
Social Media in 2022
Analyzing the campaigns above reminds creators how crucial engagement continues to be. A campaign designed around facilitating conversation will boost the popularity of your post.
As 2022 sits around the corner, content creators will be wise to promote conversation through short videos. In September, YouTube launched its new social media platform, ‘Shorts.’ The company also launched a $100M fund to reward creators for making creative, original 60-second videos. Similarly, Facebook’s ‘Reels’ will make its way into the United States. The company has been testing this feature since March 2021, and will now be offering Reels to 250 million users in America.
|ABOUT THE AUTHOR|
Barry Sereb is currently pursuing another law degree. When he isn’t quoting Thomas Hobbes or Lord Diplock, he writes for PosterBoys. His first interaction with marketing came by way of a car wash he opened when he was 12. He enlisted the help of neighborhood kids who were kind enough to roll up their sleeves and help clean cars by hand. Barry wrote the first draft of this piece wearing a vintage Zenith dress watch, circa 1975.